WATONGA, OKLAHOMA, (April 25, 2022) – Jerrod Cowan of Watonga, Okla. was recently recognized for his farming and cattle business as a finalist for Producer of the Year 2022. The prestigious title is sponsored by Livingston Machinery Company and supported by Manitou Group, that together will provide the winner of the contest with a new Manitou telehandler for free for one year.

“My goals in the future are to continue to try to grow and be the best producer that I can be, with hopes that if the day comes that any of my boys decide that they want to come back and farm, I will have the opportunity to help them go out on their own,” said Cowan during his video profile conducted in March. Having already undergone a nomination phase and a committee-selection process to identify the top three finalists, each candidate was given the opportunity to be interviewed on their farm to showcase their operation.

With video interviews now online for public review of each finalist, voting and information regarding the exclusively online contest can be found at Finalists, such as Cowan must depend on his social media and overall online presence to earn daily votes to accumulate before the contest closes on Sunday, May 8th at midnight. The finalists with the most votes at the end of the contest will be awarded with agricultural telescopic forklift, provided by Livingston Machinery and Manitou Group.

Farmers and ag leaders, such as Cowan, are the reason behind Livingston Machinery’s development of the awards. Headquartered in Chickasha, Okla., the equipment dealership launched the Producer of the Year and Custom Operator of the Year program to honor individuals, families, and small ag businesses across the South-Central U.S. for their exceptional involvement in agriculture.

Whether the nominee applied as a producer (a farmer/rancher working their own property) or a custom operator (someone who does custom work for others such as harvesting crops with their own machinery) each nominee was assessed on four qualifying categories to become one of three finalists in each of the two divisions: innovation, productivity, legacy, and community service.

After successfully making it through numerous qualifying rounds, Cowan continues to be a strong candidate for the esteemed award of Producer of the Year 2022. However, he will need support of community members and online followers to ensure final recognition of his hard-earned agricultural efforts.

Visit to vote today!

Livingston Machinery is a family of success-driven ag professionals, seeded in service and cultivated in relationships helping innovative farmers feed the world by delivering a first-class experience, 24/7. We have proudly served the agriculture industry for more than 30 years with quality parts, service and farm equipment throughout Oklahoma, Texas, New Mexico, Kansas and Colorado with our four locations in Chickasha, OK, Fairview, OK, Dalhart, TX, Lubbock, TX, Liberal, KS, and Muleshoe, TX. Visit us online at for more information.


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