Real Conversations.
Stronger Agriculture.
The Parallel Path brings you inside the world of agriculture through conversations with the people building it. From technology and equipment to leadership, culture, and customer stories – we’re here to grow the industry forward.
Featured episode
Episode 8
Down in the Dirt
With special guest Brad beene
In Episode 8, we’re getting down in the dirt with Brad Beene, Territory Product Specialist with AMAZONE. Brad talks tillage, spreaders, precision application, field demos, and what it takes for equipment to hold up in the Southern Plains. We get into Catros, Ceus, wind control, new technology, and a few stories from demos that didn’t exactly go according to plan.
Introduction to the Parallel Path
In our first episode, the Parallel Ag marketing team shares how this podcast got started, the story behind our merger, and what makes our approach to serving customers different.
The Momentum Shift
Alecia is joined by Kirby Woods and Isaac Hill from Fendt, along with farmer Grant Strom, to talk through what actually matters when it comes to planting performance. Not just specs and features, but what it looks like in real fields across different conditions.
The Cutting Window
We are joined by Steven Roberts out of Dalhart and Greg McClure, our Southern Plains sales director, to talk through what commercial hay really looks like day to day – and what it takes to stay ahead of Mother Nature when every operation is breaking loose at once.
Join the Conversation
We’re always looking for great conversations with people across agriculture.
Whether you’re a customer, employee, producer, industry partner, or ag leader — we’d love to hear your story, perspective, and experiences from the field.
Tell us a little about yourself and your episode idea, and someone from the Parallel Ag marketing team will reach out if it’s a good fit for an upcoming episode.