The Fendt Owners Club was introduced in conjunction with Fendt Field Day in August of 2019, as a way to recognize Parallel Ag customers that are proud Fendt owners. What began as a way to acknowledge the owners at the event in 2019 has expanded into a comprehensive customer appreciation program and now, an expanding referral program. 

Since June of 2020 every customer who purchases a new or used Fendt will go through the following process/experience:



Includes custom Fendt Owners Club gear & Pick-two card included – Owner has the option to pick two items that will be customized with their farm name


Includes additional custom Fendt Owners Club gear & First set of five referral cards included


Two personalized items that were chosen from pick two card & Second set of five referral cards included

*Once the Pick-two card is returned from the owner, orders are placed. Arrival of customized gear is dependent on stock and embroidering time. May take up to three months or longer.

Even more exciting – in January 2022, Parallel Ag welcomes all Fendt products into the Fendt Owners Club!  Whether it be tractors, Ideal combines, Momentum planters or the all new Fendt Rogator 900 Series Sprayer – we know that the best run operations run Fendt and that deserves a membership into this exclusive club. 

We LOVE referrals! And we have learned that Fendt owners tend to LOVE their Fendt machines. Customers who run the brand like to talk about it, and now Parallel Ag wants to reward you for doing so. With the Fendt Owners Club, we provide referral cards that put credit back on your account for every new customer you bring our way as a thank you. 

Plus, you’ll benefit from perks as a Fendt Owner’s Club member all year long and always – as we celebrate your commitment to an elite brand. Benefits such as exclusive events, dinners, gifts, and promotions. Join today by adding a Fendt to your fleet.


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