LEXINGTON, OKLAHOMA, (April 25, 2022) – Lucas Northcutt of Lexington, Okla. was recently recognized for his hay baling and agricultural spraying business as a finalist for Custom Operator of the Year 2022. The prestigious title is sponsored by Livingston Machinery Company and supported by Manitou Group, that together will provide the winner of the contest with a new Manitou telehandler for free for one year.

“The advice that I would give to the next generation farmer would be, when someone tells you no, just to throw that out the window and keep going. Put your heart and soul into it and it’ll pay off in the long run along with diligent labor. If you can do that, you will succeed.” said Northcutt, during his video profile conducted in March. Having already undergone a nomination phase and a committee-selection process to identify the top three finalists, each candidate was given the opportunity to be interviewed on their farm to showcase their operation.

With video interviews now online for public review of each finalist, voting and information regarding the exclusively online contest can be found at Finalists, such as Northcutt must depend on his social media and overall online presence to earn daily votes to accumulate before the contest closes on Sunday, May 8th at midnight. The finalists with the most votes at the end of the contest will be awarded with agricultural telescopic forklift, provided by Livingston Machinery and Manitou Group.

Farmers and ag leaders, such as Northcutt, are the reason behind Livingston Machinery’s development of the awards. Headquartered in Chickasha, Okla., the equipment dealership launched the Producer of the Year and Custom Operator of the Year program to honor individuals, families, and small ag businesses across the South-Central U.S. for their exceptional involvement in agriculture.

Whether the nominee applied as a producer (a farmer/rancher working their own property) or a custom operator (someone who does custom work for others such as harvesting crops with their own machinery) each nominee was assessed on four qualifying categories to become one of three finalists in each of the two divisions: innovation, productivity, legacy, and community service.

After successfully making it through numerous qualifying rounds, Northcutt continues to be a strong candidate for the esteemed award of Custom Operator of the Year 2022. However, he will need support of community members and online followers to ensure final recognition of his hard-earned agricultural efforts.

Visit to vote today!

Livingston Machinery is a family of success-driven ag professionals, seeded in service and cultivated in relationships helping innovative farmers feed the world by delivering a first-class experience, 24/7. We have proudly served the agriculture industry for more than 30 years with quality parts, service and farm equipment throughout Oklahoma, Texas, New Mexico, Kansas and Colorado with our four locations in Chickasha, OK, Fairview, OK, Dalhart, TX, Lubbock, TX, Liberal, KS, and Muleshoe, TX. Visit us online at for more information.

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