Parallel Ag is proud to recognize Alecia Stuaan for the expertise, initiative, and commitment she brings to the Fendt brand.
Alecia’s connection to agriculture is rooted in firsthand experience. She grew up on a 2,500-acre row crop and livestock farm in southern Iowa, where she learned the work, urgency, and attention to detail it takes to keep an operation running. That background continues to shape how she supports customers today. She understands farmers’ expectations, the importance of clear communication, and the value of earning trust over time.
Alecia began her career as a seed representative before moving into a Precision Ag Specialist role, building a strong foundation in technology, equipment, and customer support. She later transitioned into marketing with AC McCartney Equipment as the industry was shifting toward digital-first customer engagement. Recognizing that change, Alecia took the initiative to build her digital marketing expertise and apply it in a way that made sense for agriculture.
That mix of farm background, equipment knowledge, and marketing strategy has made Alecia a strong advocate for Fendt. When AC McCartney added Fendt to its lineup, she took ownership of the brand’s visibility from the beginning. She understood that introducing a premium equipment line required more than a simple announcement. It required consistency, education, and practical messaging that helped customers understand where Fendt fit in their operations.
Alecia built Fendt’s presence across Facebook, Instagram, and YouTube, supported by Google Ads campaigns, AGCO direct mail, email outreach, and customer communications. Her approach was intentional: reach customers where they are, provide useful information, and keep the brand visible in a competitive market.She also helped bring Fendt to life through in-person and virtual customer events, giving farmers opportunities to learn, ask questions, and connect with the equipment and the team behind it. Those efforts strengthened awareness, supported the sales team, and helped build customer confidence.
During the transition from AC McCartney to Parallel Ag, Alecia helped maintain clear communication through a major organizational change. From digital updates and signage to showroom changes, location essaging, and customer outreach, she helped keep Fendt customers informed and supported with little disruption.
Today, as Parallel Ag’s Digital Specialist, Alecia manages social media content, digital advertising, influencer partnerships, blogs, co-op efforts, and campaign execution across our footprint. She brings strategy, creativity, and a practical understanding of agriculture to every part of her work.
Alecia is a communicator, strategist, brand builder, and strong advocate for Fendt whose work continues to strengthen customer confidence and support the brand’s growth.
