SAVE THE DATE - AUGUST 10, 2023 - 10am to 4pm - DALHART, TX

Join us for the ULTIMATE Fendt experience in Dalhart, Texas – Fendt Field Day 2023.

  • Demo ALL current Fendt tractor models
  • View the Fendt line-up, including Fendt Rogator, Ideal combine & Momentum planter
  • See all other Parallel Ag products such as Hesston, Massey Ferguson, Sunflower, Manitou, and NEW lines such as Amazone
  • Visit with Parallel Ag product specialists and many representatives from each product line
  • Enjoy a Q&A with Fendt Owners in person and within a panel discussion
  • Enter to win MANY prizes, join us for lunch, and enjoy fun for the whole family
  • PLUS – visit our NEWLY BUILT facility in Dalhart as the official Open House event!


Parallel Ag-Dalhart, 11660 US Highway 87, Dalhart, TX 79022 – Brand New Building!

Pre-Register today to receive upon arrival a FREE custom Parallel Ag Fendt Owners Club 40oz Tumbler!


The VIP perks of being a Fendt Owner at Fendt Field Day 2023 don’t end at registration gifts! Join us for an Exclusive Fendt Owner’s Club dinner at XIT Woodfire Grill following the event. Plus, for out of town guests, we are offering complimentary hotel accommodations. Just let us know by pre-registering today!

Not to mention – Have you heard that the Germany promotion is BACK for a limited time? That’s right! Learn how your next Fendt purchase can be your ticket to international travels! Click here to learn more or visit with us at Fendt Field Day (limited spots available).


Learn more about one of the LARGEST Fendt Field Days in the United States, Provided by Parallel Ag

What is Fendt Field Day?

Fendt Field Day has become a beloved tradition of Parallel Ag. The event is a showcase of the Fendt brand and Parallel Ag’s commitment to its customers. Fendt Field Day typically occurs every 2 years and has been held three times in Chickasha, Oklahoma in 2015, 2019, and 2021. In 2023, we are proud to bring Fendt Field Day to Dalhart, Texas. Beginning with an early morning registration and ending with the traditional “Fendt Parade” in late afternoon; Fendt Field Day is an event you can count on spending the entire day participating in.

What typically happens at FFD?

The day consists of demonstrations in the field, a panel discussion with current Fendt owners, instructional presentations and interactive displays that highlight Fendt tractors. The family friendly event will include lunch, door prizes and giveaways in addition to seeing Fendt and other AGCO brands like Hesston and Massey Ferguson working in the field. Customers will have the opportunity to demo equipment in true-to-life settings and converse with dozens of product specialists onsite from Parallel Ag, AGCO, and Manitou.

What special incentives coincide with FFD?

Fendt Field Day is often held in conjunction with a limited time promotion that offers new Fendt owners a free trip to Germany or other destinations. With the purchase of any new Fendt tractor, the customer will receive the trip of a lifetime to travel to Marktoberdorf, Germany to see where their tractor was built and visit Agritechnica, the world’s largest farm show. ATTENTION! The promotion you’ve been waiting on returns! Now through Sept 1, 2023, with the purchase of a new Fendt machine, receive a FREE trip to Germany! Learn more under our Promotions tab!

What is Fendt Owner's Club?

The Fendt Owners Club was introduced in conjunction with Fendt Field Day in August of 2019, as a way to recognize Parallel Ag customers that are proud Fendt owners. What began as a way to acknowledge the owners at the event in 2019 has expanded into a comprehensive customer appreciation program and now, an expanding referral program. Learn more about it under our Promotions tab.

Check out the highlights from Fendt Field Day 2021 in Chickasha, OK (with Parallel Ag, formerly Livingston Machinery Company).


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