San Antonio, Tx | Commodity Classic 2026

Every year, Commodity Classic brings together farmers, manufacturers, and ag professionals from across the country to talk about the future of farming. This year the event was held in San Antonio, Texas, and several members of the Parallel Ag team made the trip.

Between educational sessions, equipment displays, and time spent with growers and industry partners, Commodity Classic always delivers something worth taking home — you definitely can’t forget about the swag either! It’s a chance to step back from the daily routine and take a good look at what is coming next for agriculture

Learning About The Latest Technology

Education has always been a big part of Commodity Classic and this year was no different. From classroom sessions to hands-on tech demos, there was no shortage of opportunities to learn.

Scott Small spent time in the AGCO booth exploring some of the latest updates in precision tech.

“Education is always part of a farm show and the AGCO booth this year was no different. PtX and AGCO were side by side and seeing the new technology like Arrow from Precision Planting was a good learning experience for me. We should encourage our customers to attend these large shows for the education on new products.” — Scott Small, Parallel Ag‘s VP of Customer Success

Seeing new technology in person makes a difference. It helps connect the dots between what’s being developed and how it could actually work on a real farm operation.

Inside the AGCO, Fendt, and Massey Ferguson Displays

The AGCO booth featured equipment and technology from across the brands — including Fendt, Massey Ferguson, and Precision Planting. It gave the attendees a chance to see first hand how equipment, guidance systems, and precision tools are continuing to evolve together.

Parallel Ag also invited content creator Dan Sell, known online as @FarmerDan97, to join the team at the Fendt VIP event during the show. Dan shared his thoughts after spending time at the booth:

“I felt welcomed and valued. Even though we are not currently operating equipment from Fendt, the booth was impressive and everyone there was more than willing to answer any questions I might have had.”

— Dan Sell, @FarmerDan97

Events like Commodity Classic give growers the opportunity to have real conversations with the people behind the equipment, whether they currently run the brand or are simply curious. These conversations matter and they are hard to replicate anywhere else.

A Night to Remember: The AGCO VIP Event

Wednesday evening, AGCO hosted VIP guests for a night that went well beyond a typical industry reception. The highlight? AGCO leading us all on a parade through downtown San Antonio. The procession was led by a Fendt Rogator and a Massey Ferguson tractor + triple windrower attachment, definitely not exactly your everyday evening stroll through a Texas city.

The night wrapped up at the Buckhorn Saloon and Texas Ranger Museum, where we enjoyed dinner and connected with people from across the industry. It was the perfect mix of ag history, good food, and real conversation.

Back on the Floor: Thursday at the Trade Show

On Thursday, Amber Stanik, Parallel Ag’s marketing coordinator, and myself headed back to the trade show floor to keep the conversations going. The exhibit hall at Commodity Classic is massive, and there’s always more ground to cover.

We made our way through the show, stopping to connect with vendors and industry contacts along the way, including Brad Beene from Amazone and Jake Danner from Banjo. Those kinds of conversations with the people behind the products are part of what makes a show like this worth the trip.

And in true trade show fashion, there was also a moment to step away from the business side of things with a few puppy snuggles at one of the booths. Just what we needed after a long day on the convention floor.

A Full Circle Moment

For many people in agriculture, farm shows have been part of their lives for as long as they can remember. For myself, attending Commodity Classic felt a little like coming full circle:

“I have attended many farm shows in my career. In fact, one of my fondest memories is attending the Farm Progress Show with my family. The size and scale of Commodity Classic was amazing. I was honored to be invited to the VIP Event with AGCO.”

— Alecia Stuaan, Parallel Ag Digital Specialist

That kind of perspective… from early memories of farm shows to walking in a parade at one of the country’s biggest ag events, is a good reminder of how much these shows mean to the people who work in this industry.

More Than Just Machinery

One of the things that sets Commodity Classic apart from a typical farm show are the conversations happening beyond the exhibit floor. Shawn Skaggs, CEO attended the AGCO Dealer Panel, where he had the chance to sit down with AGCO for in-depth discussions about improving customer experience and finding solutions that make a real difference on farm.

“The Commodity Classic was a great opportunity for farmers, dealers and manufacturers to connect and discuss real problems and real solutions. AGCO and many of our other manufacturers showcased the latest in technology, engineering and innovation while providing farmers the opportunity to engage with their experts to learn more about their solutions and capabilities. I attended in conjunction with the AGCO Dealer Panel where we as dealers were able to have in depth discussions about how we can work together with AGCO to improve customer experience and offer solutions to farmers that really move the needle in their operations. For anyone who hasn’t experienced the Commodity Classic, it’s a great opportunity to do more than just look at machinery, but to also learn from your peers and industry experts.”

— Shawn Skaggs, Parallel Ag CEO

That dealer-manufacturer dialogue is something we value as we bring industry leading innovation and solution to your operations. These are the kinds of conversation that shape what solutions look like for farmers down the road.

Why Shows Like This Are Worth Attending

Commodity Classic isn’t just about equipment displays. It’s about learning, connecting with people across the industry, and getting ideas you can bring back to your operation.

From precision planting technology to in-depth conversations with manufacturers and fellow farmers, these events offer a window into where agriculture is headed. As Scott put it, shows like this are worth attending not just to see equipment, but to learn about the tools and ideas shaping the future of farming.

If you’ve been on the fence about attending a major ag show, we’d encourage you to go. You might be surprised by what you bring home.

— Alecia, for The Parallel Ag Team